The Choose floor lamp from Artemide was designed by Matteo Thun in 2006. It has a height of 140 cm but a small base measuring 23 cm in diameter. Choose has a unique feature that allows its arm to tilt in 30° and at the same time it can be rotated in 350° on its axis. The base of the floor lamp is made of green lacquered steel and Zamak. The shade is made of polycarbonate coated with parchment paper for a beautiful texture. The light coming from the Choose floor lamp is directly directed downwards, making it a great light in the living room.

Choose is also available as a table lamp and a larger floor lamp called Choose Mega.