Willo Perron - NOGA

Willo Perron - NOGA

Acclaimed designer and creative visionary Willo Perron has created his first collection for Nordiska Galleriet, inspired by the idea of a more flexible home and lifestyle. The collection consists of a series of tables and mirrors that can be combined in a variety of ways.

Born in Montréal, Willo Perron is a creative director and designer who has helped shape the cultural zeitgeist over the past twenty years. He is considered one of the pioneers of what is now known as Artist Creative Direction. In the early 2000s, he moved to California and founded Willo Perron & Associates, where he has created stage performances and world tours for artists such as Beyoncé, Jay-Z, Drake and Rihanna. He has also served as creative director for fashion shows for brands including Chanel and designed the Grammy-winning album cover for St. Vincent's Masseduction.

Each piece of furniture is meticulously handcrafted from fiberglass by skilled artisans. The material is first cast in molds and then polished by hand several times to achieve a high-gloss finish. The entire production process is carried out by hand and requires exceptional craftsmanship.

"I've always loved the idea of modularity," says Willo Perron. "It's not about committing to a large system from the start — it's about beginning with a piece of furniture that feels right and allowing it to evolve alongside your life."

Read more about the collection and the collaboration in NOGA Journal. Also discover Pillo, created in collaboration with Knoll – a series of modular sofas with a unique and inviting design language.