Willo Perron mirrors
Willo Perron, born in 1974 in Montreal, is a Canadian creative director and designer based in the United States. Since the early 2000s, he has developed concepts for global artists, fashion houses and brands. Through his studio Perron Roettinger, he works across scenography, spatial design and custom furniture, linking visual identity with architectural scale.
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Willo Perron 1974
Willo Perron was born in 1974 in Montreal, Canada. He is a creative director and designer who has shaped cultural developments over the past two decades and invented what is now known as Artist Creative Direction.
In the early 2000s, Perron moved to California and founded Willo Perron and Associates. There he launched shows and world tours for Kanye West, Jay-Z, Drake and Rihanna, among others. At the same time, he worked as Creative Director for fashion shows for Alexander Wang and Yeezy, and designed the Grammy-winning album cover for St. Vincent's album Masseduction.
From stage production to interiors and furniture
In recent years, his studio, Perron-Roettinger, has explored almost every aspect of design. From exhibitions for Cartier to fashion shows for Chanel and retail spaces for Stussy and Skims. While he still devotes much of his time to live shows, including Rihanna's Super Bowl Halftime Show 2023 and the groundbreaking Savage x Fenty show that earned him an Emmy nomination in 2022, he has now begun to focus specifically on interior design and custom furniture design.
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