In Focus: Nordic Knots

The Swedish rug and textile brand was founded ten years ago by Liza Berglund Laserow, Fabian Berglund and his brother Felix Berglund. When they launched Nordic Knots, Liza and Fabian were living and working in New York — Liza in interiors and Swedish antiques, and Fabian in advertising. The combination became an important part of the company’s recipe for success; Nordic Knots campaigns are often photographed in private homes and given a clear sense of context through carefully staged environments. Today, they have become masters of capturing a contemporary Nordic elegance with distinct references to Swedish classicism.

“The goal has always been to convey a mood,” says Liza. “It’s about creating our own ideal world. What does our dream home look like in New York, Paris or by the sea? That’s the fun part.”

With three design pillars in focus — materiality, quality and colour — Nordic Knots collections have gained international recognition and established a loyal global customer base. Collaborations with designers, architects and artists have further strengthened the brand’s position. The vision has been clear from the very beginning.

“I’m sensitive to materials — how they feel and their tactile qualities. That’s why we primarily work with natural materials such as wool, known for its warmth, softness and durability. Wool balances luxury and function,” says Liza Berglund Laserow.

How do you approach colour in your collections?
Our colour palette is carefully curated. Each shade is selected to interact with the rest of the collections and with existing objects in the home. From subtle neutrals to deep tones, the colours are chosen to enhance different interior styles and create a timeless expression without losing Scandinavian restraint.

What does Nordic Knots aim to bring to a room?
The collections are designed for different environments and range from dense, soft textures to flatwoven qualities and jute rugs. Whether the home has a minimalist foundation or needs more colour, the ambition remains the same: for our rugs to elevate the overall space and create a cohesive spatial experience.