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Willo Perron for NO GA

Willo Perron, born in Montréal and based in California, is a creative director and designer. He has developed stage productions and world tours for artists such as Beyoncé, Jay-Z and Rihanna, and has also worked with fashion houses including Chanel. For NO GA, he initiates projects where spatial design, materials and proportions come together in a contemporary context.

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Willo Perron for NOGA

Willo Perron is born in Montréal, is a creative director and designer who has helped shape the cultural zeitgeist over the past twenty years. He is considered one of the pioneers of what is now known as Artist Creative Direction. In the early 2000s, he moved to California and founded Willo Perron & Associates, where he has created stage productions and world tours for artists such as Beyoncé, Jay-Z, Drake, and Rihanna. At the same time, he has been a creative director for fashion shows for brands like Chanel and designed the Grammy-winning album cover for St. Vincent’s Masseduction.

Read more about the collection and the collaboration with NOGA in our NOGA Journal. Also discover Pillo, created in collaboration with Knoll – a series of modular sofas with a unique and inviting design language.