Edra

The Edra brand was established in 1987 by Valerio and Monica Mazzei in the town of Perignano, Tuscany. Valerio and Monica Mazzei are second-generation furniture designers, and with Edra they want to focus on technological development and design. Edra’s philosophy is to focus on exclusive products, made to last, and not to fall for the latest trends. This has contributed to the fact that today Edra’s products can be seen as completely unique, in a class of their own. The collection attracts interest, and it becomes clear early on that the brand’s design strategy is set to surprise.

In 1997, Edra began collaboration with Fernando and Humberto Campana. The initiative resulted in the Vermelha chair, made from 500 meters of hand-knitted rope. The brand produced a number of products with complex production methods, such as the Flower Collection furniture designed in 1989 by Japanese architect Masanori Umeda and the design objects designed by Zaha Hadid in 1987 early in her career. The brand also has exceptional collaboration with Francesco Binfaré. The collaboration saw the design of the iconic Flap sofa and the Chiara lounge chair, with proprietary technology to achieve high levels of comfort. Binfaré also designed the Pack sofa, awarded the best product award at the Salone del Mobile in 2017.

Striking, immensely practical design

Edra has made a name for itself in the world of design today because of its good quality. The brand designs products for private homes, public spaces and international museums. The design is dynamic in a way that makes it fit into different environments and interiors. The furniture combines a high level of artistry with innovative technology, exclusive materials and good craftsmanship. Since its inception, Edra has succeeded in building a brand identity based on its vision of combining beauty with personal well-being. The eye-catching and exciting pieces are as much sculptures as functional pieces. Edra’s works are now in the permanent collections of museums such as MoMA in New York, Centre Pompidou and Musée des Arts Décoratifs in Paris and the Triennale Design Museum in Milan, to name a few.